I would like to do my PSA on the Second Amendment. The Second Amendment is about the right to bear arms. This amendment has been controversial and talked about a lot as of late because of shootings at schools. I would be interested in showing how someone feels about this issue. My roommate feels very strong about this amendment and I think that his views might change the original views of others. I think that this PSA would be most effective by being shown as a video clip rather than being read off of paper. I feel that the viewer would feel more connected to the piece. I would like to show pictures of the reaction to school shootings to have a better connection emotionally. If I were to target specific demographics I would maybe mention some statistics about that single group or I might include pictures of that group.